AI Product Development
We design and build custom AI products — LLM integrations, conversational search, AI agents, and intelligent automation. Hire an AI developer who ships from prototype to production.
LLM Integration AI Agents Automation
Forward Deployment Engineering
Engineering that
earns its keep.
Freelance software engineering and AI product development — embedded directly with your team. We build the solution, you pay when it works.
What We Do
A freelance software engineering studio that builds AI products, web applications, and digital infrastructure — working from your problem, not a brief.
We embed directly with startups and companies, identify the real constraint, and build the solution. Every engagement is scoped to a measurable outcome — you pay when the work delivers results, not for hours logged.
We specialise in AI product development, custom software engineering, and full-stack web development — for early-stage founders, scale-ups, and companies that need senior engineering without a full-time hire.
Services
What we build.
Embedded Software Engineering
Need a senior software engineer without the full-time overhead? We embed directly with your team, scope the problem, and build the solution — billed on outcomes, not time.
Fractional Engineering Technical Leadership Consulting
Web & Full-Stack Development
Custom web application development for startups and scale-ups. From landing pages to complex SaaS platforms — full-stack development with clean architecture built to scale.
Full-Stack SaaS Web Apps
Products
Built by Synthetic.
Live
Screenscript
Screen recording, reimagined.
Browser-based screen recording and editing platform with a custom timeline editor and advanced video workflows — built for demos, walkthroughs, and polished video content.
Visit site
Live
Portell
Record. Share. Done.
A lightweight, Loom-style screen recorder focused on instant sharing and frictionless async communication. No sign-up friction, no bloat.
Visit site
In Development
AskLayer
Your website, now conversational.
An AI-powered conversational search layer for websites. Visitors ask questions naturally and get instant answers about products, pricing, features, and onboarding.
Coming soon
Live
Motherboard
Your browser as a workspace.
A local-first browser workspace that turns the new tab into a productivity and knowledge system — markdown notes, kanban boards, and file-style organisation inside the browser.
Visit site
Selected Work
Recent software engineering projects.
AI Product Development
Conversational Search Layer for a SaaS Platform
Reduced support queries by 60% in the first month.
AI NLP Product
Forward Deployment
Infrastructure Overhaul for a Scale-up
Deployment time cut from 45 minutes to under 4.
Infrastructure DevOps Scale
Web Development
Full-Stack Platform for an Early-Stage Startup
MVP shipped in six weeks. Launched to first 500 users.
Full-Stack MVP Startup
Every engagement starts with a conversation about what success looks like. We scope against that outcome, agree on what achieving it is worth, and charge accordingly — not by the hour.
No retainers
We don't charge for time on standby. Every engagement is tied to a deliverable.
Aligned incentives
Our pricing is structured around measurable outcomes, so our success is your success.
Scoped honestly
We define what success looks like before we start, and we charge based on achieving it.
FAQ
How do I hire a freelance software engineer or AI developer?
Schedule a call or email us directly. We'll discuss what you're building, agree on a clear definition of success, and propose how we'd approach it — including what achieving that outcome is worth. No lengthy onboarding, no retainer required.
What does an AI product development studio do?
We design and build custom AI-powered products — LLM integrations, conversational search layers, AI agents, intelligent automation, and more. We handle the full build from architecture and prototype through to production deployment.
How does outcome-based pricing work?
Before any engagement begins, we agree on a measurable outcome — a metric, a deliverable, a shipped product. Pricing is scoped against achieving that. You're not paying for our time; you're paying for the result.
Can you build a full-stack web application for my startup?
Yes. We build full-stack web applications for startups and early-stage founders — from landing pages to complete SaaS platforms. We handle architecture, development, and deployment, scoped to a launch milestone.
Do you work with startups or larger companies?
Both. We work with early-stage founders who need to move fast and don't have a full team, and with established companies that need focused senior engineering attention on a specific problem.
What is the typical timeline for a software project?
It varies. A focused AI integration or web application MVP typically takes two to six weeks. Larger embedded engagements run longer. We scope every project individually against a clear deliverable, not an hourly estimate.
Let's Work Together
Hire a software engineer
who ships.
Tell us what you're building. Whether it's an AI product, a web application, or a hard engineering problem — we'll scope it and charge based on what we deliver.